{"title":"Eye Makeup","description":"\u003cp\u003eDiscover eye makeup from Form \u0026amp; Grow's selected cosmetics range.\u003c\/p\u003e","products":[{"product_id":"mascara-brow-duo-pre-order","title":"MASCARA \u0026 BROW DUO (PRE-ORDER)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eDefinition not drama. \u003c\/strong\u003eTwo essentials, one elegant solution. Lashes and brows work in harmony to define and frame the eyes—your most expressive feature. By pairing a mascara and brow gel in one curated offering, this duo becomes a daily ritual and a visual reminder: to treat the entire eye area with care, precision, and intention. Consider it your finishing touch and your first frame—effortless, elevated, and effective.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eDefine, lengthen, and elevate your lashes with our precision micro-wand mascara—crafted to reach every lash from root to tip. The innovative tubing formula, three years in the making, delivers instant definition while nurturing the lashes with every wear. Infused with a potent complex of caffeine, copper tripeptides, hydrolyzed hyaluronic acid, tri-peptides, and pentapeptides, it strengthens and conditions over time, promoting healthier, fuller-looking lashes.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e“\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: rgb(210, 25, 25);\"\u003eThis is the white T-shirt of mascaras—a timeless essential. I wanted something that lifted and defined without clumping, that washed off effortlessly with warm water, yet delivered serious performance. It’s the mascara I’ve always wanted in my kit\u003c\/span\u003e.\u003c\/i\u003e\u003ci\u003e”\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBROW |\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003eShape, sculpt, and nourish your brows with our clear, featherlight brow gel. Designed for precision, the micro-spiral brush offers expert control, inspired by the fine-tooth tools Ruby has used on set for decades. Enriched with caffeine, panthenol, arginine, alanine, and powerful peptides, this gel conditions and strengthens with every stroke—leaving brows softly set, yet naturally flexible.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\"\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: rgb(210, 25, 25);\"\u003eIt’s a modern essential: a treatment-infused gel that tames without stiffness and subtly enhances the natural texture of the brow.\u003c\/span\u003e\u003c\/i\u003e\u003cem\u003e\u003cspan style=\"color: #d21919;\"\u003e The micro spiral brush is perfect for precise application, taking over from the dental brushes I’ve kept on set over the years.\u003c\/span\u003e\u003c\/em\u003e\u003ci\u003e ” \u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe mascara is soft black for natural looking, defined lashes.\u003c\/p\u003e","brand":"RubyHammer","offers":[{"title":"Default Title","offer_id":55638280339799,"sku":"RUBY-120449","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/2579\/6439\/files\/16939F74-A86F-46BD-B216-B9429F3849C5.png?v=1793134921"},{"product_id":"all-eyes-on-you","title":"All Eyes On You","description":"\u003cp\u003eAll Eyes On You: Makeup Essentials Set\u003c\/p\u003e\n\u003cp\u003eTurn every glance into a statement with the All Eyes On You Set, a complete kit to keep your eyes sharp, bold, and polished.\u003c\/p\u003e\n\u003cp\u003eThe volumizing mascara delivers instant lift and drama, while the precision tweezers keep brows neat and defined. The 4-shade eyeshadow palette features blendable neutrals and statement tones that take you from desk to dance floor.\u003c\/p\u003e\n\u003cp\u003eFor seamless application, the soft buffing brush blends shadows with ease, and the dual-ended angled brush + spoolie gives you full control for sculpting brows, smudging liner, or nailing clean definition. The rechargeable light-up mirror makes touch-ups effortless, anytime, anywhere.\u003c\/p\u003e\n\u003cp\u003eReasons to love:\u003cbr\u003e😍 Complete eye toolkit in one sleek set\u003cbr\u003e😍 Buildable shadows for everyday or all-out glam\u003cbr\u003e😍 Pro-quality brushes for easy, precise application\u003cbr\u003e😍 Portable light-up mirror for makeup on the go\u003cbr\u003e😍 Gift-ready design that looks as good as what’s inside\u003c\/p\u003e\n\u003cp\u003eFrom subtle definition to full drama, All Eyes On You keeps your gaze picture-perfect every time.\u003c\/p\u003e","brand":"Profusion Cosmetics UK","offers":[{"title":"Default Title","offer_id":55645956276567,"sku":"MPT00036","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/2579\/6439\/files\/Image-1_2de945f3-4cdb-4dce-8322-7b2713012b1f.jpg?v=1793197707"},{"product_id":"wing-it-superfine-eyeliner","title":"WING IT | SUPERFINE EYELINER","description":"\u003cp\u003e\u003cspan\u003eCreate the perfect cat-eye with this superfine liquid eyeliner. The micro tip applicator and easy glide formula is perfect for creating subtle and natural to bold and dramatic looks. Perfect for everyone from beginners to pros. Helpful how to guide included.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003cli\u003eEasy-glide gentle formula \u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmudge-proof\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTravel Friendly \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cem\u003e*Please note:\u003c\/em\u003e\u003cem\u003e If your order is delivered outside the UK, it may be subject to import taxes, customs duties and charges in the destination country, payable by the customer. Profusion Cosmetics has no responsibility for these charges\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cem\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0012\/4328\/3523\/files\/DSC_5307_copy.jpg?v=1715256876\"\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Profusion Cosmetics UK","offers":[{"title":"Default Title","offer_id":55645956407639,"sku":"2K432-3","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/2579\/6439\/files\/091219PROFUSIONHIGHRES-5.jpg?v=1793197708"},{"product_id":"mauves-10-shade-eyeshadow-palette","title":"MAUVES | 10 SHADE EYESHADOW PALETTE","description":"\u003cp\u003e\u003cspan\u003eMake your eyes pop with the Mauves Eyeshadow Palette. From sensual colours to new horizons, this palette will give you everything you need for a natural but dazzling look. The lightweight, long-lasting formula delivers intense colour and blends effortlessly. These elegant, rosy shades include soft plum, twinkling mauve, and burgundy hues, in addition to opalescent, delicate beige and taupe shades. Whether you want to look sophisticated in soft pink or bold in burgundy, this palette has you covered! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003cli\u003eLightweight long-lasting formula \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIntense colour payoff \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEffortless blend \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTravel Friendly \u003c\/li\u003e\n\u003cli\u003eMulti-finish\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin tones \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhy not try our Pigment Base Eyeshadow primer to enhance the colour vibrancy of your eyeshadow while keeping it crease-free all day long!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e*\u003c\/span\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline; color: #fb0d0d;\"\u003ePlease note: \u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"text-decoration: underline; color: #fb0d0d;\"\u003eIf your order is delivered outside the UK, it may be subject to import taxes, customs duties and charges in the destination country, payable by the customer. Profusion Cosmetics has no responsibility for these charges.\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Profusion Cosmetics UK","offers":[{"title":"Default Title","offer_id":55645956211031,"sku":"1800-2J","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/2579\/6439\/files\/UK_MAUVESCLOSED.png?v=1793197710"},{"product_id":"minimalist-35-shade-eyeshadow-palette","title":"MINIMALIST | 35 SHADE EYESHADOW PALETTE","description":"\u003cdiv data-mce-fragment=\"1\" class=\"product-page--main-content\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"product-page--description font--paragraph desktop-only\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rte-content\" itemprop=\"description\"\u003e\n\u003cdiv data-mce-fragment=\"1\" id=\"tabs\" class=\"description ui-tabs ui-widget ui-widget-content ui-corner-all\" itemprop=\"description\"\u003e\n\u003cdiv data-mce-fragment=\"1\" aria-hidden=\"false\" aria-expanded=\"true\" role=\"tabpanel\" class=\"ui-tabs-panel ui-widget-content ui-corner-bottom\" aria-labelledby=\"ui-id-3\" id=\"tabs-2\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe perfect nudes do exist in this 35 shade Minimalist Palette. The blendable and buildable array of modern nude hues in soft mattes and richly saturated shimmer and glitter finishes will instantly take your look from natural to chic and everything in between. Suitable for all skin tones and perfect for everyone from beginners to pros.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"product-page--main-content\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"product-page--description font--paragraph desktop-only\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rte-content\" itemprop=\"description\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"hc-video-desktop\"\u003e\n\u003cem\u003e\u003cspan data-mce-fragment=\"1\" style=\"color: #fb0d0d;\"\u003e*Please note: \u003c\/span\u003e\u003c\/em\u003e\u003cem\u003e\u003cspan data-mce-fragment=\"1\" style=\"color: #fb0d0d;\"\u003eIf your order is delivered outside the UK, it may be subject to import taxes, customs duties and charges in the destination country, payable by the customer. Profusion Cosmetics has no responsibility for these charges.\u003c\/span\u003e\u003c\/em\u003e\u003cem\u003e\u003cspan data-mce-fragment=\"1\" style=\"color: #fb0d0d;\"\u003e\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Profusion Cosmetics UK","offers":[{"title":"Default Title","offer_id":55645956473175,"sku":"2905-2G","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/2579\/6439\/files\/minimalist35shadeeyeshadowpalette_pinknudeeyeshadowpalette_besteyeshadowpaletteuk1.jpg?v=1793197708"},{"product_id":"limitless-mascara","title":"Limitless Mascara","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe limit? It doesn't exist 👀✨\u003cbr\u003e\u003cbr\u003eMeet our Limitless Lengthening Mascara, the best kept secret for fluffy, fierce lashes. This smudge-proof wonder lengthens and volumises every lash, giving you that wide-awake, fluttery finish that lasts all day. No clumps, no flakes, just lashes that refuse to be ignored.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e👁️ Lengthen. Volume. Flutter.\u003cbr\u003e• Limitless length - stretches every lash to new heights\u003cbr\u003e• Volumising power - full, fierce, never clumpy\u003cbr\u003e• Smudge-proof - stays put, no touch-ups needed\u003cbr\u003e• Lash-loving infusion - Vitamin E for soft, healthy feel\u003cbr\u003e• Clean formula - fragrance-free, paraben-free\u003cbr\u003e• Feel-good - 100% vegan \u0026amp; cruelty-free\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0012\/4328\/3523\/files\/Untitled_design_49.jpg?v=1775745761\" alt=\"\" width=\"391\" height=\"489\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003cbr\u003ePick your shade:\u003cbr\u003e🖤 Pure Black - bold, classic, unapologetic\u003cbr\u003e🤎 Brown - soft definition, everyday energy\u003cbr\u003e💜 Burgundy - that deep, rich, unexpected pop\u003c\/span\u003e\u003c\/p\u003e","brand":"Profusion Cosmetics UK","offers":[{"title":"Pure Black","offer_id":55645956702551,"sku":"EMC00037","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"Brown","offer_id":55645956735319,"sku":"EMC00036","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy","offer_id":55645956768087,"sku":"EMC00035","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/2579\/6439\/files\/Image-38.jpg?v=1793197708"},{"product_id":"glitter-gems-5-shade-glitter-palettes","title":"GLITTER GEMS | 5 SHADE GLITTER PALETTES","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eShine bright like the gem you really are with this pigment packed pressed glitter palette. The ultra smooth application instantly transform your look from natural to dazzle in just one swipe while the built-in primer allows the on-trend vibrant hues to stay on from day to night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eA pressed glitter eyeshadow palette featuring 5 dazzling shades\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003ePigment-rich formula with a built-in primer for eyeshadow that lasts long\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eA smooth texture allows flawless and easy application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eHelps create glamorous looks that are perfect for every occasion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003ePerfect gift for Valentine’s Day, Christmas or an Anniversary\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eVegan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCruelty Free \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #ff2a00;\" data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003e*Please note:\u003c\/em\u003e\u003cem data-mce-fragment=\"1\"\u003e If your order is delivered outside the UK, it may be subject to import taxes, customs duties and charges in the destination country, payable by the customer. Profusion Cosmetics has no responsibility for these charges.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarnings:\u003c\/strong\u003e Discontinue use if signs of rash or irritation appear. Avoid swallowing. If irritation persists consult your physician immediately. \u003cbr\u003e\u003c\/p\u003e","brand":"Profusion Cosmetics UK","offers":[{"title":"Ruby Gems","offer_id":55645957783895,"sku":"2E100A","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Topaz Gems","offer_id":55645957816663,"sku":"2E100B","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Amethyst Gems","offer_id":55645957849431,"sku":"2E100F","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Onyx Gems","offer_id":55645957882199,"sku":"2E100D","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Emerald Gems","offer_id":55645957914967,"sku":"2E100C","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Aqua Gems","offer_id":55645957947735,"sku":"2E100E","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/2579\/6439\/files\/RUBYGEMSCLOSED.webp?v=1793197708"}],"url":"https:\/\/formandgrow.co.uk\/collections\/eye-makeup.oembed","provider":"Form \u0026 Grow","version":"1.0","type":"link"}